Online Profiles – Managing your Identity
The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want some parts of your identity revealed while others to be hidden. How is this possible?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. This included his images. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a solution to this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.